Bisleri Mineral Water is not just an ordinary bottle of water. Each drop of Bisleri water is a promise of goodness that goes through rigorous 10 STEP QUALITY PROCESS and 114 TESTS.
We give utmost importance to quality and believe in maintaining the highest possible standards in hygiene. All Bisleri production facilities have their own quality testing labs that ensure that every Bisleri product is made as per quality guidelines set by the Bureau of Indian Standards (BIS).
The 5 Litre Rocking Bottle is specifically designed for convenience. Easy and spill-free pouring are one of the main advantages of this pack size. It is convenient for usage in showrooms, hospitals, hostels, etc. The bottle is easy to carry with the handle, thus making it ideal for picnic and travel.
Bisleri was the first in the category to launch the 500 ML pack size. This size is an outcome of detailed consumer research which indicated a need for a product that quenches thirst at once. This pack is ideal for conferences, banquet halls, events at home, etc. It looks presentable and can be a hygienic option for both guests & children. Also, the pack easily fits in handbags and suffices for small thirsts.
Bisleri Rockstar, the 300 ML pack, was also an innovation in the mineral water industry. The objective was to bring in a fun factor without moving the focus from the product. The USP of the bottle was its unique shape and design. Bisleri Rockstar was a quick, easy, and inexpensive thirst-quencher, which one can conveniently carry. It can fit comfortably in one's briefcase, or even a handbag. As part of Bisleri's portfolio, the launch of Rockstar is a representation of the company's long-standing mission to innovate as per the consumer's changing requirement, and at an affordable price
Bisleri launched labels in regional languages across India in 2017, the first in this category to do so. India being a multilingual country, people prefer communication in their local language too. Hence, the move aimed to connect with the local people in different markets and help them to identify and relate to the brand in languages they understand. It would also help consumers to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same. Labels were released in several local languages like Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Assamese, Malayalam, Kannada, Bengali, and Oriya across different SKU’S.
Bisleri goes green
Bisleri changed its blue label to green in 2006.
The change to aquagreen colour was recommended to set Bisleri apart from other bottled water brands available in blue package. It was also in line with the increasing global interest in ecology and green earth concepts. Bisleri knew that the small, local players would easily change to green but global brands will not.
As a part of Our Social Responsibility, we have started several initiatives such as - Plastic Recycling, Rain Water Harvesting and Ozone Treatments. We also organize several awareness programs to involve as many people as possible in pro-actively making our planet a healthier place to live.
Our state-of-the-art central lab located at Bisleri Head Office, Mumbai, ensures that quality standards are maintained across all Bisleri units in the country. We also ensure uniformity in procedures followed at all locations. For this purpose, we collect and test sample of raw and treated water every month, from each Bisleri production facility in India. We also conduct quality tests on random samples of all pack sizes collected from the markets every month
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