PROJECT Nayi Umeed’,
an initiative by Bisleri International Pvt. Ltd., focuses to conserve rainwater by building and
restoring Check Dams. Check Dams help store the surface water for use both during and after the
monsoon. It also helps in recharging the groundwater in the area.
Bisleri undertook the first Check Dam project in 2001 at Village Bara in Kutch, Gujarat. Since then, 201 Check Dams have been built or restored across Gujarat and Western & Central parts of Maharashtra. These Check Dams have helped harvest 21,444 million liters of water covering more than 38,257 family members benefited. A total of 13,070 acres of land has been irrigated turning all the barren lands into fertile farms. As a result, per farmer’s average annual income in some areas of Gujarat and Maharashtra has gone up to almost INR 50,000 - 1,00,000.