Top brands
12-10-2024
In a freewheeling interaction with Storyboard18, Tushar Malhotra, Director, Sales & Marketing, Bisleri International, shares tips to avoid personal and professional burnout, imparts life lessons for GenNext marketers coupled with a sneak peek into his weekend routine and a lot more.
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09-10-2024
Tushar Malhotra, director of sales and marketing, Bisleri International, shares that the idea to introduce Khatter and Tiwari stemmed from the product itself—Bisleri Pop, which according to him is a refreshing, tangy, and sweet orange drink.
He says the brand wanted to bring the product to life through a campaign that captured the simplicity and charm of love, particularly in today’s fast-paced world where such love is often missing.
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13-09-2024
In the article, Dr Mili Shah comments on the science behind ozone therapy, emphasizing its effectiveness due to its ability to stimulate the mitochondria, which are the energy powerhouses of cells. By providing a fresh supply of oxygen, ozone therapy enhances cellular health, improves bodily functions, and boosts energy production. She highlights that ozone therapy also helps neutralize free radicals, reducing oxidative stress and preventing cellular damage. When administered correctly, ozone therapy is safe, with numerous studies supporting its efficacy and safety. Its ability to complement conventional treatments and its wide range of applications make this centuries-old therapy a valuable tool in modern holistic health and wellness.
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09-09-2024
Tushar Malhotra, Director of Sales and Marketing at Bisleri International offers a nuanced perspective on the year's marketing expenditures. "When we look at the marketing budget growth, marketing budgets generally grow in line with the sales and the economy has been buoyant so far," Malhotra notes. However, he emphasises that the true measure of success lies not just in the size of the budget but in its judicious application. "How you smartly spend the marketing budget is also an important aspect of it. And what eventually you need is you achieve more with less. But sometimes less is enough if you smartly find it," he adds, highlighting the industry's shift towards efficiency and targeted spending.
The approach reflects a shift towards efficiency and precision in marketing expenditure, emphasising a maturing industry that values impact over sheer spending volume.
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08-09-2024
Bisleri, a major player in the water and carbonated drinks market, is also scaling up its production capacity to meet the projected increase in demand. While the company has not disclosed exact figures, a spokesperson said, “With the festival season coinciding with a rise in travel and frequency of dining out, consumption levels have notably increased. We are proactively expanding capacity across our owned and co-packer facilities across water, soda, and carbonated soft drink categories to ensure adequate stock replenishment at key locations.”
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04-09-2024
As every element of the wedding gets meticulously planned to create bespoke sensory experiences, Bisleri Vedica Himalayan Spring water and its sparkling variant serve as the perfect interlude for refreshment during the revelry. They are the luxurious hydration companions for cherished memories, whether at an exquisitely intimate affair or a lavishly grand ceremony. In an age of thoughtfully curated beverages, Bisleri Vedica can turn each sip into a celebration to create unforgettable moments amidst the whirlwind that is Indian weddings.
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03-09-2024
The story highlights Angelo George, CEO of Bisleri International, and his address during the Mint Sustainability Summit 2024, where he discussed water credits in India as a solution to the country's growing water scarcity. It emphasizes the proposal of a cap-and-trade mechanism similar to carbon credits, aimed at incentivizing water conservation and ensuring regulatory compliance. The story also underscores the urgent need for a national water policy and the importance of holding organizations accountable for their entire water footprint, not just their direct operations. Additionally, it mentions Bisleri’s collaboration with the government and TERI School of Advanced Studies to develop a framework for water credits tailored to the beverage industry.
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27-08-2024
The story highlights Angelo George, CEO of Bisleri International, and his address during the Mint Sustainability Summit 2024, where he discussed water credits in India as a solution to the country's growing water scarcity. It emphasizes the proposal of a cap-and-trade mechanism similar to carbon credits, aimed at incentivizing water conservation and ensuring regulatory compliance. The story also underscores the urgent need for a national water policy and the importance of holding organizations accountable for their entire water footprint, not just their direct operations. Additionally, it mentions Bisleri’s collaboration with the government and TERI School of Advanced Studies to develop a framework for water credits tailored to the beverage industry.
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27-08-2024
Angelo George, in his key note address, highlights the importance of firms considering the entire supply chain's water usage, as on-site consumption represents only a small portion of their total water footprint. He emphasizes that water credits, much like carbon credits, could serve as a powerful incentive for companies to conserve water and take greater accountability for their overall impact on water resources.
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12-08-2024
K Ganesh advocates for educating students about plastic waste management plays a vital role in shaping a generation of conscious, responsible citizens who prioritize environmental health, paving the way for a more sustainable future. It is essential for schools, policymakers, and communities to invest in and support comprehensive plastic waste education initiatives to effectively address this global challenge and drive lasting positive change.
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10-08-2024
BW People Exceptional Managers Awards 2024 (Youngest Manager of the Year) winner interview with Aarushi Girdhar, Brand Manager, Bisleri Vedica. Aarushi Girdhar, Brand Manager at Bisleri Vedica believes that leaders can ensure continuous learning and development opportunities for their team members by leading by example, actively encouraging team members to pursue new skills and knowledge and providing the necessary resources and support.
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29-07-2024
Angelo George stresses the importance of robust legal frameworks and regional customization in designing an effective water credit system, tailored to address varying water scarcity and quality challenges. Verification processes must ensure that reported water savings are accurate and not exaggerated. Since water rights and regulatory practices vary widely across states, aligning these differences is essential before rolling out a standardized water credit market. Although the system may draw on principles from the carbon credit model, it will likely need time to mature before reaching stability. Establishing an economic value for water credits will also be a complex task, requiring comprehensive studies to determine sector-specific baselines.
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29-07-2024
Angelo George emphasizes that designing an effective water credit system requires strong legal frameworks and regional adaptation to address specific water scarcity and quality challenges. Verification processes must ensure that reported savings are genuine and not overstated. Water rights and regulatory administration differ widely across states and need to be harmonized before implementing a standardized water credit market. While the water credit market may adopt the principles of the carbon credit platform, it will likely need to pass through a maturity phase before stabilizing. Defining an economic value will be challenging and will require studies to establish baselines across sectors.
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26-07-2024
The story addresses the severe impacts of plastic pollution, including environmental damage, harm to wildlife, and health risks. It highlights the challenge of microplastics and the massive amount of plastic waste projected for 2024. Emphasizing the importance of recycling, it discusses how it can reduce greenhouse gas emissions, conserve resources, and save energy while also benefiting the economy. Mr. K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri International, underscores that plastic waste mismanagement is a significant global challenge, exacerbated by India’s growing plastic consumption. He stresses the need for a combination of government regulations, industry innovation, and public awareness to effectively tackle plastic waste and promote a circular economy
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12-07-2024
In this podcast interview, Angelo George highlights the ethics of paying for water, plastic pollution and the challenges of shrinking water resources.
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23-06-2024
Angelo George emphasizes that water credits offer an innovative solution for sustainable water management in the agricultural sector. By assigning economic value to water-saving measures, they encourage conservation and efficient use, promoting sustainable agricultural practices and enhancing the sector’s resilience to water scarcity. Successful implementation of water credit systems requires robust frameworks, equitable access, harmonized regulatory standards, and strong verification processes.
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18-06-2024
Angelo George, in the feature highlights on embarking on a journey to uncover the beauty, culture, and diversity of our planet is an invaluable experience. As travelers venture into new destinations, the environmental impact of discarding plastic waste becomes increasingly apparent. A 2021 report from the United Nations Environment Programme (UNEP) underscores tourism’s significant contribution to the global plastic pollution crisis. Tourism, a key economic driver, often comes at an environmental cost, with plastic waste emerging as a major culprit. Yet, there exists a simple yet powerful solution: adopting a sustainability mindset, which has the potential to transform plastic waste management in the travel industry.
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06-06-2024
As the world unites to celebrate World Environment Day 2024, numerous brands and organizations are stepping up with significant initiatives aimed at land restoration, combating desertification, and enhancing drought resilience. As the world grapples with the pressing issues of climate change and environmental degradation, leaders across various industries are stepping up to drive significant positive change. Through innovative approaches and dedicated efforts, these organizations demonstrate a commitment to environmental sustainability, aiming to secure a resilient future for generations to come.
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05-06-2024
Every year, June 5 is celebrated as World Environment Day to promote awareness and action for environmental protection. As industries increasingly integrate sustainable practices, they strive to minimize their environmental impact through innovative designs. Leaders from various companies highlight the critical need for sustainable practices due to climate change and consumer demand. A PepsiCo India spokesperson and Shareen Bhatia from Embassy Services discuss the importance of robust ESG strategies. Property Management companies offer tailored sustainability solutions, aiding businesses in achieving their ESG goals. The technology sector is also at the forefront of sustainable development. K Ganesh, director sustainability and corporate affairs, Bisleri International Pvt Ltd, says, "By aligning our work with sustainability initiatives and emphasising our commitment to eco-conscious practices, we aim to become synonymous with ethical consumption."
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04-06-2024
The director of marketing shares that in April and May the brand has grown by 30% in the carbonated drink category. Bisleri Limonata announced the appointment of Aditya Roy Kapur as its first brand ambassador. The ‘Limey Minty Cooler’ by Bisleri International also launched a new campaign, titled #DoubleTheChill.
The campaign features Aditya Roy Kapur and Chunky Pandey in a beach setup. Kapur, sporting a bright yellow shirt, is playfully teased by Pandey that a single yellow isn't enough.
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04-06-2024
Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavour blend.
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04-06-2024
Bisleri International has announced Bollywood actor Aditya Roy Kapur as the new brand ambassador for Limonata and has launched a new campaign – #DoubleTheChill. Adgully spoke to Tushar Malhotra, Director of Sales and Marketing, Bisleri International, to know more about the creative process behind the campaign. Malhotra also speaks about emerging consumer trends, especially in the summer soft drink portfolio, and how Bisleri is leveraging them; the various marketing channels; tactics for the #DoubleTheChill campaign; the brand’s expansion into the UAE market; sports marketing initiatives; and much more.
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04-06-2024
Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to Everything Experiential that the Limonata's #DoubleTheChill campaign will be present for on-ground activations at the T20 World Cup.
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04-06-2024
Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World.
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02-06-2024
Packaged water maker Bisleri is looking to introduce water credits akin to carbon credits, aimed at making beverage makers more accountable for water usage. The company has partnered TERI School of Advanced Studies to conduct a study that would set a benchmark for the beverage industry's commitment to water conservation.
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06-2024
Waste pickers play a crucial role in waste management systems worldwide, serving as the backbone of recycling efforts and waste reduction initiatives. Their vital role encompasses collecting, sorting, selling to local kabadiwalas and sometimes reintroducing discarded waste into the economy. Globally, waste pickers are responsible for recovering up to 60% of all plastic waste, as highlighted in the 2022 World Economic Forum report.
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31-05-2024
Besides being the Vice Chairperson of Bisleri International Private Limited, Jayanti is a remakable fashion stylist with a keen interest in photography, proving that women can truly do it all. in the pulsating world of business, one name shines the brightest Jayanti Khan Chauhan. As the Vice Chairperson of Bisleri International Private Limited, she commands boardrooms with grace and authority, but there's so much more to this style dynamo. Brought up in a broad-minded. multicultural emvironment, she believes that gender has no bearing on business.
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29-05-2024
Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.
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19-05-2024
Similarly, Bisleri has understood that cinema is a good way into people's hearts. As part of its marketing strategy, the brand partners with movies throughout the country and launches special movie-themed editions around their releases. Having an impression even down South, the brand has partnered with around 10 movies, across all states. Elucidating it further, Tushar Malhotra, Director of Sales and Marketing, Bisleri says, "The South market is one of the biggest markets for any branded commodity with its fair share of languages and cultures. But movies are a good way to generate brand love as they are an integral part of the culture. We started with our limited-edition initiative, collaborating with RRR, and after its mega success, we collaborated with Vikram, King of Kotha, ailer and 6 other big movies in the South. Even from a KPI perspective, such initiatives lead to an increase in all brand imagery parameters." Experts observe that big marketers often do not know much about the cultural nuances in the South; hence, movies are a simple and safe way to make brands' voices heard.
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13-05-2024
Leading mineral water brand Bisleri International says there is an upsurge in sales of both water and fizzy drinks, particularly in regions experiencing extreme heat. “This demand surge is boosted by holiday travel. To enhance affordability and reduce wastage of water, we are introducing a 200ml pack priced at Rs5,” says Tushar Malhotra, director of sales & marketing, Bisleri International.
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01-05-2024
Tushar Malhotra, Director, Sales & Marketing, Bisleri, is proud that the brand has sustainability at its heart.
“Through the implementation of the 3R Framework, or the Reduce, Recycle and Reuse model, which fosters a circular economy, we have recycled more than 65,000 metric tonnes of plastic last year… Through our sustainability initiatives, we have managed to reduce 208.83 million kg of CO2 emissions last year,” he says.
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01-05-2024
Another India-born brand, Bisleri, started its global footprint in the Middle East last year. “We see the UAE as a great opportunity, with a majority of the water consumption happening through packaged drinking water. The presence of a large Indian diaspora is also an advantage. Consumers know Bisleri as a trustworthy brand,” says Tushar Malhotra, Director of Sales & Marketing, Bisleri.
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29-04-2024
Mr. Angelo George, a transformational leader, has been instrumental in reshaping Bisleri as a socially responsible brand. In this interview, he sheds light on Bisleri's commitment to environmental sustainability through initiatives aimed at achieving plastic and water neutrality.
Under Mr. George's leadership, Bisleri has taken proactive steps to raise environmental awareness and encourage responsible consumption patterns. By promoting initiatives such as recycling, the company aims to optimize resources and reduce its ecological footprint.
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29-04-2024
The packaged drinking water company -Bisleri, has launched 200 ml pack priced at Rs 5 this year to enhance affordability. At the same time, it also focusing on accelerating its revamped carbonated soft drink range of Limonata, REV, Spyci Jeera and Bisleri POP at a price point of Rs 10 for 160 ml, shared Tushar Malhotra, director, sales & marketing, Bisleri International. Being a pioneer in developing smaller packs for years, Rasna claims to have the highest range of products in the segment of less than Rs 10 and to take on the benefit of the hot summer this year, it has launched aampanna and shikanji at Rs 2. The group chairman, Piruz Khambatta, said that the smaller packs today contribute around 20% to the overall revenue growth of the company. Rasna has smaller packs for all its products, the highest selling being the 1ka2 Rasna at Rs 1.
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29-04-2024
Outlining the opportunities that the summer season offers, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, notes the high demand for Bisleri’s fizzy beverages such as Limonata, POP, REV, and Spyci Jeera. “During summer, we anticipate a significant increase in sales for both water and fizzy drinks, especially in regions experiencing extreme heat.
“This demand surge is fueled by increased consumption in households, establishments, and out-of-home purchasing, spurred by holiday travel. The increase is more pronounced for fizzy drinks, which has prompted us to add new manufacturing facilities for our range of Limonata, POP, REV, and Spyci Jeera, offering consumers refreshingly unique ways to quench their thirst.
“We have also extended our e-commerce footprint across new towns and localities. At Bisleri, we are all set to meet the surge in consumer demand for beverages. We are introducing the Bisleri 200 ml pack at Rs 5 to boost our affordability and combat wastage,” Malhotra adds.
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07-04-2024
“Our focus is on accelerating our refreshed portfolio of carbonated soft drinks. Additional manufacturing capacities have become operational in time for the season. Bisleri and carbonated drinks range are also available for vending and experience in stadiums of our five partner teams in IPL,” Angelo George, CEO, Bisleri International, said.
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08-04-2024
“During the scorching summer months of election season, large-scale outdoor gatherings present a lucrative opportunity for increased consumption in the packaged drinking water category and carbonated beverages,” Bisleri International Pvt. Chief Executive Officer Angelo George said. “We're aligning our manufacturing and distribution systems to gear up to service this demand in real-time.”
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04-04-2024
Bisleri too anticipates a major increase in sales of both water and fizzy drinks, especially in regions experiencing extreme weather. “The increase is more pronounced for fizzy drinks, prompting us to add new manufacturing facilities for our range of Limonata, Pop, Rev, and Spyci Jeera. We have also added new facilities and extended our e-commerce service footprint across new towns and localities,” said Angelo George, CEO, Bisleri International.
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22-03-2024
The start of summer, coupled with election heat, seems to be giving a much-needed push to sales of ice cream, dairy products, packaged water, and other food items according to initial trends that show sales of deep freezers moving up by 20 per cent ahead. Since the hot season proper is still to come, these early trends indicate a possible surge in sales of these items in the coming weeks.
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20-03-2024
Having been associated with the brand for more than 15 years, Bisleri International's Vice Chairman, Jayanti Khan Chauhan, is a force to reckon with, given her innate understanding of the various facets of the company's operations. In her journey, she has been at the helm of brand-building and new product development, helping her drive business results through a nuanced approach. The interview highlights Jayanti Khan Chauhan's experience with reviving factories across the country and implementing process automation in her early days that paved the way for her to oversee every aspect of Vedica and eventually go on to spearhead it, along with transforming Bisleri and aligning it with current marketing trends.
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08-03-2024
Bisleri International’s Jayanti Khan Chauhan sees integrity, accountability, transparency, collaboration and continuous growth as the core values that drive success and excellence.
In the last two years, her engagement in Bisleri’s decision-making processes has intensified, steering its evolution into a brand that resonates with the youth. “We prioritise growth while finding fulfilment, drawing lessons from past mistakes and embracing intuition as a pathway to success,” she says.
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07-03-2024
Consumer goods companies in India are increasing stocks of small packs of biscuits, bhujias, chips, packaged water, and beverages costing ₹5 and ₹10 each by up to 10% across the country, anticipating a short-term spurt in sales during rallies and meetings coinciding with the upcoming general election. Senior executives at several fast-moving consumer goods (FMCG) companies are bullish of robust sales of small packs of such food products till elections. Angelo George, chief executive officer at Bisleri International, the country's largest packaged water maker, expects a spurt in sales not just during large rallies but also smaller gatherings at street corners. "We have to use the opportunity and ramp up manufacturing and distribution by putting additional fleet and stock up at distributor level," he said.
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16-02-2024
In response to global challenges like climate change and resource depletion, the circular economy offers a sustainable solution by promoting waste reduction, reuse, and recycling. Unlike the traditional linear model, the circular economy creates a closed loop where resources are repurposed and recycled to maximize value. Achieving this requires collaboration across industries, consumers, and governments. Industries can lead by adopting sustainable practices, while governments can enforce policies that encourage circular systems. A unified effort among all stakeholders is essential to create a sustainable, regenerative future for the planet and future generations.
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15-02-2024
Bisleri's sustainability initiatives focus on water conservation and plastic recycling. Through its "Bottles for Change" campaign, launched in 2018, the company raises awareness about plastic recycling, reaching over 800,000 citizens across 20 cities. Bisleri's "Nayi Umeed" project, since 2001, has restored 250 check dams, harvesting 25 billion litres of water and benefiting 53,000 farmers. By 2025, Bisleri aims to recycle 12,500 MT of plastic, restore 350 dams, reduce its carbon footprint by 10%, and cut virgin plastic usage by 7%. Additionally, its #AdoptDontShop campaign with PETA promotes pet adoption.
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29-01-2024
Tushar Malhotra, Head of Marketing, Bisleri tells IMPACT about the Bisleri @Doorstep app’s performance and the brand's inclination towards integrated marketing, its latest offerings, and more.
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29-01-2024
Bisleri stands as a leading player in the beverage industry and is set to redefine the narrative of hydration and wellness. As the brand charts its course into 2024 Tushar Malhotra, Head of Marketing at Bisleri indulges in an exclusive conversation with BW Marketing World shedding light on Bisleri's multi-faceted approach that transcends conventional norms, encompassing sports, sustainability, ecommerce, global expansion and the creation of premium lifestyle experiences.
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24-01-2024
Bottled water company Bisleri International has been working overtime to increase its manufacturing capacity and to expand the distribution footprint for its carbonated beverage portfolio to reach its ambitious growth target. In this interview, Angelo George, CEO, Bisleri International, tells Akanksha Nagar that premiumisation will be a key pivot of its growth strategy.
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22-01-2024
Businesses boom in Ayodhya Ahead of the consecration ceremony in Ayodhya and the inauguration of the airport in Ayodhya, many businesses belonging to the F&B and the hospitality sector have announced their units in the city. The giants that are making their way to the city include Bisleri, which is opening a greenfield plant in Ayodhya;
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18-01-2024
Bisleri is enhancing supplies along all road routes leading to Ayodhya and at key consumption centres. The company is also establishing a new plant in the city, scheduled to be operational in the coming months. “We are ensuring responsible consumption and disposal of used plastic in collaboration with municipal authorities. We have a new plant coming up in Ayodhya which will be operational in a few months," revealed Angelo George, CEO, Bisleri International.
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17-01-2024
Anticipating an 8-10-fold surge in tourism, brands in the FMCG sector and F&B industry have announced expansions in the pilgrim city of Uttar Pradesh. One of India's largest mineral water companies, Bisleri International, is looking to establish a greenfield plant in Ayodhya. In collaboration with local authorities, Bisleri plans to place approximately 200+ bins for plastic recycling across a 5-kilometer stretch around the iconic Ayodhya Ram Mandir.
Speaking on the matter, Mr. K Ganesh, the Senior General Manager of Corporate Affairs & CSR at Bisleri International Pvt Ltd, states, 'The aim of this collaboration is to create awareness around responsible plastic disposal and promote community engagement.' Additionally, he mentions that the team will also provide transport infrastructure to ensure plastic waste is sent directly for recycling.
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17-01-2024
From ITC to Emami to Bisleri to Dabur to Adani Wilmar and Radio City, various brands are strategically crafting special marketing plans across print, TV, digital, and outdoor platforms to tap into the anticipation and enthusiasm surrounding the ceremony. Bisleri has also amped up supplies along road routes to Ayodhya and vital consumption hubs within the city. The company is poised to inaugurate a new plant in Ayodhya soon to meet the heightened demand. Bisleri Greener Promise - the sustainability arm of Bisleri International, is partnering with local authorities to install over 200 recycling bins for plastic across a 5-kilometer radius around the iconic Ayodhya Ram Mandir.
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17-01-2024
Bottled water brand Bisleri is augmenting supplies across all road routes leading to the city as well as key consumption centres in Ayodhya. The company is also setting up a plant in the city that is set to become operational over the next few months. “We are ensuring responsible consumption and disposal of used plastic in collaboration with municipal authorities. We have a new plant coming up in Ayodhya which will be operational in a few months,” said Angelo George, CEO, Bisleri International.
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17-01-2024
Large brands and talent management companies have red-flagged the misuse of artificial intelligence (AI) to create deepfake videos featuring famous faces, and called for stringent laws to protect them and celebrities. “Celebrities are vulnerable, with rampant increase in fakes through easy access to AI for everyone. Associated brands too suffer in the process,” said Angelo George, chief executive of Bisleri International. The mineral water company has signed actor Deepika Padukone as its first global brand ambassador. “It’s a matter of serious concern. It’s time for stringent laws and redressal mechanisms to clamp down on such misuse,” said George.
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16-01-2024
Deepika Padukone hasn’t just excelled on the big screen, she is also known for having several domestic and international brands in her kitty. Recently she became the first-ever global endorser for Bisleri and made her way into a male-dominated automobile sector. Experts dissect what makes Deepika Padukone stand out for brands.
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12-01-2024
Sparkling water is stealing a march over still mineral water. As Bisleri found more consumers demanding a fizzy, non-caloric beverage, it launched Himalayan Sparkling Water under its premium natural spring water brand, Vedica, during the festive season. “In terms of revenue expectations, our aim is to capture a 5 per cent share of the overall market with Vedica,” says Jayanti Khan Chauhan, vice chairperson, Bisleri International.
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08-01-2024
The story focuses on the increasing CSR spending in India in line with environmental protection. Expenditures on health and education are complemented by a significant emphasis on the environment. The Ministry of Corporate Affairs reported a notable increase in environmental spending to Rs 2,837 crore in FY22. Companies such as Bisleri, Schneider Electric, Godrej & Boyce, Voltas, Polycab India, and McCain Foods India are actively contributing to sustainability. The India Philanthropy Report 2022 indicates a 54% surge in funding for environmental and sustainability causes from FY21 to FY22, underscoring the growing significance of these issues in CSR activities. However, regional disparities persist in fund allocation, prompting calls for enhanced effectiveness and visibility.
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12-11-2023
The story focuses on the increasing CSR spending in India in line with environmental protection. Expenditures on health and education are complemented by a significant emphasis on the environment. The Ministry of Corporate Affairs reported a notable increase in environmental spending to Rs 2,837 crore in FY22. Companies such as Bisleri, Schneider Electric, Godrej & Boyce, Voltas, Polycab India, and McCain Foods India are actively contributing to sustainability. The India Philanthropy Report 2022 indicates a 54% surge in funding for environmental and sustainability causes from FY21 to FY22, underscoring the growing significance of these issues in CSR activities. However, regional disparities persist in fund allocation, prompting calls for enhanced effectiveness and visibility.
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05-11-2023
The story focuses on sustainable gifting as the new trend in the corporate gifting market. Mr. Angelo George, CEO, Bisleri International mentions that Bisleri is investing in sustainable merchandise made from recycled PET bottles as gifts for their partners this year. He also mentions on how their choice of gifting represents a reflection of Bisleri’s commitment to the greener promise of a sustainable.
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24-10-2023
In the exclusive interaction, Mr. Parag Bengali, Director of HR and Finance at Bisleri International shared valuable insights on enabling learning and development strategies for upskilling employees and cultivating an inclusive work culture to drive sustainable organisational growth.
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09-10-2023
In the interaction, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International sheds light on venturing beyond packaged water, the strategic focus being on diversifying the product portfolio, particularly in the carbonated beverage segment and building premium water category – Vedica Himalayan Spring Water. She also mentioned how it has been strategically timed to coincide with the upcoming festive season, as the beverage is often associated with celebrations and special occasions. Further, the story also highlights the thoughts of Angelo George, CEO, on the outlet coverage having increased by 20% in the top 40 towns, adding that they are further deepening our presence in districts with higher per capita income and are tapping the potential of smaller towns to expand their distribution reach.
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07-10-2023
Bisleri International is intensifying its operations with plans to expand its manufacturing and distribution network to 150 plants from the current 128, emphasizing a strategic focus on carbonated soft drinks (CSD) and premiumization through Vedica Himalayan Spring Water. Vedica's recent foray into the sparkling water segment aligns with Bisleri's goal to become a key player in this growing niche, projecting Vedica to achieve ₹100 crore in the next 2-3 years. Despite challenges posed by the COVID-19 pandemic, Bisleri boasts a robust Compound Annual Growth Rate (CAGR) of 17% over the last four years, reporting a revenue of approximately ₹2,300 crore for FY 2022-23. Vice-Chairperson Jayanti Khan Chauhan underscores the importance of strategic manufacturing and distribution for cost-effective market penetration. Bisleri commands a dominant position, holding over 50% of the branded bottled water segment in the organized water market, competing with Kinley and Aquafina.
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05-10-2023
In the interaction, Angelo George, Bisleri International's CEO, shares aims to double sales to Rs 500 crore in three years, focusing on the premium water and carbonated soft drinks markets. He also highlighted the strategic emphasis on the premium mineral water brand, Vedica, and their recent entry into international markets, starting with Dubai. Expanding into high-potential markets like Tamil Nadu and Odisha remains a key part of their growth strategy.
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03-10-2023
In the interaction, Angelo George, Bisleri International's CEO, shares aims to double sales to Rs 500 crore in three years, focusing on the premium water and carbonated soft drinks markets. He also highlighted the strategic emphasis on the premium mineral water brand, Vedica, and their recent entry into international markets, starting with Dubai. Expanding into high-potential markets like Tamil Nadu and Odisha remains a key part of their growth strategy.
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02-10-2023
The article discusses the changing role of cover letters in the age of generative AI. It implies that, while AI tools make it easier to create cover letters, they lack the authenticity and personal touch that handwritten cover letters provide. The significance of creating personalized, keyword-rich cover letters to capture recruiters' attention is emphasized, emphasizing that a well-crafted statement remains a valuable differentiator in a competitive job market. According to Parag Bengali, Director - HR & Finance, Bisleri International, even if generative AI has undeniably simplified the task of creating cover letters, it hasn't diminished the significance of these documents in the eyes of recruiters. “Technology can aid in the initial drafting, but the essence of a cover letter goes beyond mere words. Writing a compelling cover letter is a testament to one's effective communication skills, attention to detail, and unwavering commitment,” he says.
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20-09-2023
In the interaction, Jayanti Ramesh Chauhan, Vice Chairperson, Bisleri International sheds light on the journey of the business adding how being the first player in the packaged drinking water business has allowed Bisleri to set up the ecosystem from the scratch. She has also mentioned how company is now planning to move into neighbouring markets to make a fresh foray into the soft drinks business and fire up the non-water business. Further the story also highlights the thoughts of Angelo George, CEO on South India being the largest market for the business, adding that their target market are the 8,000 towns in India and not the 6,00,000 villages.
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31-08-2023
The authored article by Angelo George focuses on the significant groundwater depletion that is being faced by India due to excessive usage in agriculture, industry, and households. The country's water issues are compounded by water-intensive crops, inefficient irrigation, and pollution. To tackle this, India is exploring the concept of "water green credits" as a market-driven solution for responsible water use. Entities consuming water must optimize consumption and restore what they use. Shortcomings can be compensated by purchasing credits. This approach extends to agriculture, industry, and domestic use, encouraging efficiency and conservation. Collaboration between stakeholders is vital for the success of this innovative water management strategy.
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27-08-2023
Bisleri International aims to double its turnover to ₹5,000 crore by FY2026, with a CAGR of 25%. The company plans to enter the United Arab Emirates market in October, partnering with local firms for manufacturing and distribution. Bisleri will leverage various channels, including e-commerce, and introduce Vedica Himalayan spring water in Dubai. The Head of Marketing, Tushar Malhotra, highlighted the company's focus on the non-cricket sports market and engaging with the youth and GenZ to increase market share in South India.
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16-08-2023
The authored article by Mr. Angelo George focuses on a weekly exploration of unique professional paths, focusing on green entrepreneurship. Amid global environmental challenges, the need for sustainability is paramount. Young entrepreneurs can make a significant impact by pursuing environmentally conscious businesses. Green entrepreneurship involves innovative solutions to environmental issues while ensuring profitability. Avenues such as renewable energy, sustainable agriculture, waste management, and climate-tech startups are highlighted, offering various educational qualifications and responsibilities. The article underscores the vital role of young entrepreneurs in shaping a sustainable future.
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16-08-2023
During the launch of the 19th Edition of the Tata Mumbai Marathon, Campaign India chatted with Mr.Tushar Malhotra to understand Bisleri’s plans to leverage the event's reach and the impact of their past associations in building recall. Tushar Malhotra mentioned that the marathon holds significant importance for the brand and aligns seamlessly with the brand’s commitment to promoting a healthy and active lifestyle,. He further mentions that the association is an extension of the ‘Carry Your Game’ campaign and Bisleri will introduce limited edition bottles for the upcoming marathon, featuring previous marathon victors.
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31-07-2023
The interview highlights the objective behind #CarryYourGame campaign featuring award-winning athletes and the other strategies used for brand marketing. Mr. Tushar Malhotra emphasizes how #CarryYourGame campaign aimed to position Bisleri 500 as the ultimate hydration partner for individuals striving to become the best physical or mental version of themselves. He also shares that the brand collaboration with Olympic sports and athletes was due to the high level of physical fitness required in these sports, which aligns with the theme of hydration.
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28-07-2023
The industry story featuring the quote shared by Mr. Angelo George, CEO, Bisleri International Pvt. Ltd. highlights World Nature Conservation Day, i.e., celebrated on July 28th annually. The story urges corporate companies in India to take responsibility for the environment. Leaders in various industries, such as JSW Foundation, Greenply Industries, Grow-Trees.com, Godrej & Boyce, Bisleri International Pvt. Ltd., and GoGoA1, are adopting sustainable practices, investing in environmental projects, and promoting biodiversity conservation. They emphasize the need for collaboration between corporations, governments, NGOs, and communities to ensure a greener and more resilient future.
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26-07-2023
Bisleri International recognizes the significance of transparent and accurate job titles in promoting clarity, trust, and effective communication within the organization. According to Parag Bengali, Director - HR & Finance at Bisleri International, the company adheres to a practice of employing clear and descriptive titles that precisely reflect the responsibilities and levels of specific roles. This approach helps mitigate the chances of misunderstanding and ensures that job expectations align with candidates' skills and experiences. Bengali emphasizes the importance of transparent communication during the recruitment process to create a mutual understanding between the organization and potential employees. This commitment to clear job titles contributes to employee loyalty and long-term success, fostering a cohesive and high-performing work environment at Bisleri International.
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21-07-2023
The article focuses on the flood rage due to heavy rains, especially in Delhi and nearby areas and discusses how firms in Delhi including Bisleri, have amended their operating process to support and ensure safety of their employees. Major firms are implementing measures for the wellbeing of their employees and the article further highlights that how Bisleri is providing pick and drop services for its factory employees and flexibility to work from home.
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20-07-2023
ET Brand Equity.com hosted a panel discussion at the Brand World Summit to understand how modern marketers are deploying language advertising. In the discussion, Mr. Tushar Malhotra, Head of Marketing Bisleri International highlights how Bisleri has a significant presence in the South, sought to establish a stronger association with these audiences that went beyond creating a piece of language communication. The brand decided to tap into the cultural phenomenon of South cinema to forge a deeper connect. Bisleri’s association with popular South films including ‘RRR’, ‘Ponniyin Selvan’ 1 & 2, ‘Vikram’ etc. created a startling impact and provided valuable insights for the brand. The associations not only fostered brand loyalty among consumers but also trade loyalty from distributors and sales partners.
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19-07-2023
The story discusses how easing raw material prices are enabling FMCG companies in India to allocate more funds for advertising and promotions (A&P). Bisleri International, a packaged drinking water company, expects a 30-40% increase in its marketing budget for the current financial year. The company aims to strengthen its packaged drinking water business and accelerate the growth of its new portfolio of carbonated soft drinks and Vedica Himalayan spring water. Despite challenges during the COVID-19 pandemic, the FMCG sector is experiencing a rebound in demand for packaged foods, prompting companies to boost their advertising spending.
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19-07-2023
In an exclusive feature, Harper's Bazaar India highlights powerful Indian women leaders, including Vineeta Singh, co-founder and CEO of Sugar Cosmetics, Monica Shergill, Vice President of Content at Netflix India, Aparna Purohit, Head of India Originals at Amazon Prime Video, Ashi Dua, Film Producer and Founder of Flying Unicorn Entertainment, Diipa Büller-Khosla, Digital Content Creator and Founder of Indē Wild, Dipali Goenka, CEO & MD of Welspun India Ltd, Anjali Bansal, Founder of Avaana Capital, Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd, Masoom Minawala, Digital Content Creator, Vaishali Shadangule, Fashion Designer, and Smita Tripathi. Jayanti Chauhan emphasizes the emotional connection with the brand, stating, "Bisleri already has that advantage and I can see how deeply ingrained it is in people’s minds."
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14-07-2023
The article shared by Mr. Angelo George, CEO, Bisleri International Pvt. Ltd. highlights the significant impact of plastic on daily life, emphasizing the challenges posed by increasing plastic waste in India. It calls for stakeholder collaboration to create sustainable solutions, focusing on building awareness, adopting circular economy principles, and changing behaviors. The importance of reducing, reusing, and recycling plastic waste is stressed, along with the need for innovative packaging designs and effective waste management systems. The article also discusses the role of government policies, public awareness campaigns, and the potential of the recycling industry in India. Active collaboration between various entities is deemed crucial to achieving sustainable plastic waste management and leveraging plastic's value without harming the environment.
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04-07-2023
In an industry story basis, the Outlook ESGBharat Survey 2023 report revealed the concerns among business leaders regarding meeting ESG targets and navigating the global landscape. Angelo George, CEO, Bisleri International, stated how the government is working to address climate change through concerted efforts to reduce emissions and improve energy efficiency. He also emphasized how companies' growth is intricately linked to sustainability.
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29-06-2023
An authored article by Dr. Mili Shah, President of Ozone Forum of India and Trustee of Bisleri Charitable Trust, discusses the misconceptions surrounding Ozone therapy, which primarily arise from a lack of awareness. Dr. Shah also sheds light on the health benefits of undertaking ozone therapy.
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20-06-2023
An industry story that discusses the latest hiring trends in the FMCG industry, focusing on the observations drawn from the Randstad Talent Trends Report 2023. In the article, Parag Bengali, Director - HR & Finance, Bisleri International, outlines Bisleri's recruitment strategy as the company expands its distribution and manufacturing capabilities. He also emphasizes on the diverse team it is building by recruiting professionals and experts across marketing, IT, learning and development, data analytics, and research.
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19-06-2023
In an interview, Angelo George, CEO, Bisleri International, talks about increasing capacity to meet the growing demand for packaged drinking water in the country. Its 2.0 strategy and how it is looking at connecting with the youth through its marketing innovation.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, focuses on Bisleri's 2025 vision. She further highlights taking the lead on the business, supercharging the brand to appeal to Gen-Z consumers, and expanding its footprint in the carbonated soft drinks market.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, focuses on Bisleri's 2025 vision. She further highlights taking the lead on the business, supercharging the brand to appeal to Gen-Z consumers, and expanding its footprint in the carbonated soft drinks market.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, highlights the company's growth plans, Bisleri brand transformation, overseas operations and launch of the carbonated drink portfolio.
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05-06-2023
In an interview, Angelo George, CEO, Bisleri International, focuses on Bisleri’s commitment to sustainability and plastic circularity. He talks about the initiatives undertaken by Bisleri to be plastic-neutral and water-positive. He emphasizes the upcycling process that Bisleri has essayed for PET bottles into making apparel, utility items, benches, among others that contribute to the circular economy. Also, he further elaborates that these steps help conserve resources, reduce plastic waste, and lower the carbon footprint.
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01-06-2023
The Economic Times - Brand Equity's The Independent Marketer features Tushar Malhotra, Head of Marketing, Bisleri International. In the interview, he speaks about the courage to apply common sense and simplify things. He expresses that marketers often get lost in the data and insights so much that they look at finding solutions while ignoring some of the brand's core strengths.
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17-05-2023
An authored article by Angelo George, CEO, Bisleri International, discusses the importance of promoting segregation and recycling habits among youth to address the urgent environmental concern of plastic waste. He emphasizes that brands and organizations should organize training sessions and workshops to educate and empower the youth as sustainability champions. He further elaborates on the involvement of the Government and collaboration with universities that can act as key driving factors in bringing behavioral change and achieving a greener future.
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12-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisleri International, highlights Bisleri's latest summer campaign, #CarryYourGame, and its association with four of the most popular IPL teams. He discusses the emergence of the campaign and how it is a youth-centric focus and promoted on digital platforms.
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10-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisleri International, highlights Bisleri's latest summer campaign, #CarryYourGame, and its association with four of the most popular IPL teams. He discusses the emergence of the campaign and how it is a youth-centric focus and promoted on digital platforms.
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10-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisler International, spoke about the new campaign, #CarryYourGame, along with its association with four of the most popular IPL franchises, including Mumbai Indians, Gujarat Titans, Delhi Capitals and Rajasthan Royals as their Official Hydration Partner. He further highlights the changes Bisleri has undertaken to move from traditional mode of advertising to modern and digital focus.
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09-05-2023
An interview with Angelo George, CEO, Bisleri International, focuses on the initiatives Bisler has undertaken to be water-positive and plastic-neutral. He emphasizes the importance of water conservation and reducing plastic waste to achieve sustainability goals. He further elaborates on the practices adopted by Bisleri by involving all stakeholders to make a greener future.
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04-05-2023
In an interview, Parag Bengali, Director - HR & Finance, Bisleri International, talks about his association with the company for over a decade. He speaks about his HR philosophy, how HR has evolved over the years. The changes he has brought about within the organization, making it an employee-friendly workplace.
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26-04-2023
An industry story on brands' summer marketing strategy and its plan for the season has inputs from Tushar Malhotra, Head of Marketing, Bisleri International. He shares insights into Bisleri's new summer campaign, #CarryYourGame. He speaks about its marketing strategy and how the brand has associated with multiple teams in the upcoming cricketing season, along with partnering with other sporting events.
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14-04-2023
An interview with Angelo George, CEO, Bisleri International, focuses on Bisleri's sustainable approach towards building a greener future through plastic circularity and water conservation initiatives.
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10-04-2023
The industry story highlights brands who have sponsored or partnered with any of the ten IPL teams and how they are planning and strategizing their marketing initiatives to woo their target audience. Tushar Malhotra, Head of Marketing, Bisleri International, talks about how Bisleri's new campaign positions itself as synonymous with hydration and performance. He further elaborated on Bisleri's plans to leverage its partnership with the game and connect with the youth.
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26-03-2023
In an interview with ET Now, Angelo George, CEO, Bisleri International, shares his views on the increasing competition in the carbonated drinks space. He speaks about how Bisleri plans to break the clutter with dominating players like Coke and Pepsi, who have been industry leaders in the category.
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22-03-2023
An authored article by Angelo George, CEO, Bisleri International, discusses the concept of "water credits" as a potential solution for overcoming the global water crisis. He highlights the challenges associated with water scarcity and the need for innovative approaches to address this pressing issue. In the article, he proposes a system where individuals and organizations can earn and trade water credits by implementing water-saving measures which support water conservation initiatives.
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21-03-2023
A quote from Parag Bengali, Director - HR & Finance, Bisleri International, in an industry story on how women are underrepresented in the manufacturing sector and the challenges they face. He highlights the precarious nature of work that has pushed the cultural barriers to women's entry into the manufacturing sector, with some families and communities restricting them from joining such a workforce. He further elaborates on the societal expectations that have heightened the gender disparity in the sector for women to pursue a career and shares tips on what changes can be brought about.
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19-03-2023
An industry story on how companies and startups are utilizing the three Rs of waste management (Reduce, Reuse, and Recycle) to address global challenges, it features a quote from Angelo George, CEO, Bisleri International. He emphasizes the importance of waste management and its role in creating a more sustainable future by promoting sustainable waste management practices.
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10-03-2023
In an interview, Angelo George talks about how Bisleri International aims to more than double its sales from pre-pandemic levels on the back of deepening distribution in the top districts of the country and ramps its manufacturing capacity. He also emphasizes the expansion of the carbonated drink portfolio by adding new variants and products to the category.
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08-03-2023
An industry story on women's sports gaining popularity among brands and advertisers mentions a quote from Angelo George, CEO, Bisleri Internationa, where he highlights the increase in investment from brands for women's sports. The gaining popularity and interest among brands for the inaugural edition of Women's IPL will change how women sports is viewed.
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28-02-2023
In an article, Mr. Angelo George, CEO, Bisleri International, highlights the sustainability trends and provides insights into what to expect in the coming years. He highlights the growing global focus on sustainability and the urgent need for individuals, businesses, and governments to take action. He emphasizes the importance of collaboration, innovation, and conscious consumer choices in creating a sustainable future.
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28-02-2023
An authored article by Parag Bengali, Director - HR & Finance, Bisleri International, talks about how profitable growth is an indicator that matters to most shareholders. The difficulty with inflation is passing cost increases while preserving margins, attracting new ones, and keeping repeat consumers. So, businesses need to exercise caution. One solution that CFOs can look for is to increase volume.
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27-02-2023
The industry story highlights how a strong HR budget can help to unlock a company's full potential. So, with the new financial year approaching, HR departments must take a closer look at their budget components and ensure they have everything they need to meet their goals. The story includes a comment from Parag Bengali, Director - HR and Finance, Bisleri International, where he highlights how FMCG companies need to have an efficient and effective HR function to support their business goals. He emphasizes that HR teams have become an integral part of the organization's decision-making process, and the industry will see multiple ways to adapt to changes and grow by strengthening their teams.
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21-02-2023
The story highlights Bisleri International's foray into the global market with Dubai. It talks about signing a manufacturing and bottling tie-up with Dubai-based Group Nasser Abdulla Lootah, marking its first international expansion. In the article, Angelo George, CEO, Bisleri International, speaks about why it chose Dubai as the first global market for Bisleri, its plans to market in the country and its future international expansion plans.
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04-02-2023
An authored article by Angelo George highlights the significance of sustainable education for building a greener future and ensuring the well-being of future generations. The article further emphasizes the benefits of introducing sustainability concepts in children at an early age which will help sharpen their future. It also discusses the importance of integrating sustainability into school curricula to promote sustainability.
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31-01-2023
An authored article by Angelo George, CEO, Bisleri International, highlights the increasing plastic consumption in the environment, leading to significant plastic waste generation. In the article, he discusses the challenges and the shift required toward a circular economy, focusing on the 3Rs and sustainable solutions required to mitigate environmental impact.
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16-01-2023
"Angelo George, CEO, Bisleri International, comments on an industry story on the rising interest expected from advertisers, viewers and the viewership garnered over the years from Women's cricket. He emphasizes the expectation from the series and how WIPL can leverage the current popularity of the IPL ecosystem connecting brands and consumers."
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14-01-2023
An authored article by Dr. Mili Shah, President of Ozone Forum of India and Trustee of Bisleri Charitable Trust, shares tips on outlining the right plan to make one race-ready for the marathon. She highlights the things to keep in mind for the run-day. She emphasizes the need to follow proper nutrition and hydration to enhance performance on D-day.
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04-01-2023
The industry story highlights the importance of taking care of the HR teams, as they are responsible for the well-being of each employee. The story includes a comment from Parag Bengali, Director - HR and Finance, Bisleri International, highlighting how HR professionals should account for their and their team’s health and well-being, similar to other employees. He emphasizes the importance of HR within the organization and how their welfare and comfort help reach employee welfare goals and make the organization a great workplace.
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24-12-2022
An authored article by Parag Bengali, Director - HR & Finance, Bisleri International, highlights the HR trends for 2023. He focuses on organizations significantly investing towards creating memorable employee experience and hybrid work-model. The article also discusses how HR has redefined its significance in the post-pandemic world, ensuing inflation spike and accompanying economic recession.
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22-12-2022
The industry story highlights how ESG has become a focal point of boardroom discussions, and organizations across industries are looking at strengthening ESG skillsets across their team. It shares viewpoints from Parag Bengali, Director - HR & Finance, Bisleri International, where he talks about the various measures that have been put in place to upskill employees in ESG through external partnerships and internal learning resources, driving awareness among employees on sustainability and ramping up the hiring for ESG-related roles.
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24-11-2022
Brand-led feature story highlighting Bisleri's journey by the Chairman, Ramesh Chauhan and how he created iconic beverages, such as Thums Up, Limca, Maaza and Citra. The story also puts some light on Bisleri's unique and innovative campaigns like Play Safe, Kiss to Drink and the most recent Samajhdar Bisleri Pete Hain. It also talks about how Bisleri has been propagating the idea of recycling used plastic since the late 1990s and importing plastic recycling machine from Japan. The brand is also one of the first FMCG companies to become plastic-neutral.
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18-11-2022
An article by Parag Bengali, Director - HR & Finance, Bisleri International, highlights on building employee trust by taking care of their overall development and striking an effective work-life balance. It also focuses on encouraging employees and motivating them to do better. The article further emphasizes establishing and creating an extraordinary workplace environment, an essential requirement.
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17-11-2022
The interview highlights Angelo George, CEO Bisleri International, talking about increasing the company’s footprint in the carbonated drinks segment. It also focuses on Bisleri’s attempt to become more accessible to consumers by identifying ways to distribute the products through different channels and enhancing branding and communication. Also, the article mentions Bisleri’s initiative to partner with movies to connect with the local market.
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16-11-2022
In the interview, Angelo George, CEO, Bisleri International, spoke about the company's 'Bottles for Change' initiative. The objective of the initiative and how it has brought behavioural change among various stakeholders.
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08-11-2022
Bisleri's CEO, Angelo George, focuses on the importance of segregating PET bottles and bringing a behavioural change. It talks about Bisleri's 'Bottles For Change' initiative, which aims to educate consumers about plastic recycling. The success of the program in recycling and bringing behavioral change amongst different stakeholders.
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02-11-2022
An authored article by Angelo George, CEO, Bisleri International, focuses on plastic and its value. The article talks about the potential of proper handling, recycling and upcycling to help build a circular economy and reduce environmental impact.
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27-10-2022
The industry story highlights how FMCG companies witnessed a 10.6% uptick in sales during Diwali compared to last year. Angelo George, CEO, Bisleri International, commented in the story that more gatherings and Diwali parties at home have seen a significant increase in the consumption of smaller packs of Bisleri mineral water.
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22-08-2022
The interview with Parag Bengali highlights how he foresees the Indian Economy amid recession fear. In the story, he talks about how the Indian economy has shown resilience with a positive outlook for a long-term sustainable high-growth trajectory.
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19-07-2022
The interaction with Parag Bengali, Director - HR & Finance, highlights how earlier, CFO was thought to be the most powerful designation, but now even CHRO’s role has become as important as that of a CFO. Upskilling has always been a part of Bisleri’s culture. We are upskilling people more not in the area of their roles but also in behavioural and functional skills.
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12-05-2021
Indiantelevision.com’s Anupama Sajeet spoke to Bisleri International director – marketing & business development Anjana Ghosh to know more about the bottled water conglomerate’s drive to go digital after decades of being recognised as an on-the-go retail product and what it hopes to accomplish through it.
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04-05-2021
Mineral water brand Bisleri recently rolled out a 360-degree integrated campaign – Samajhdaar Bisleri Peete Hai’ to create awareness about counterfeit products and to urge consumers to settle for nothing other than the original Bisleri water.
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03-05-2021
Mineral water brand Bisleri is taking various steps to ensure it is able to take its products to its consumers by increasing its online presence and strengthening its D2C offering, Bisleri@Doorstep, Angelo George, CEO, Bisleri India tells us.
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29-04-2021
“As a brand, we are blamed for two things: plastic pollution and depleting water levels”, said Ghosh, “but we have been working to alleviate both, long before it was mandatory”.
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27-04-2021
Bisleri International Pvt Ltd CEO Angelo George talks about the impact of Covid on their packaged water business and consumers' shift to online buying.
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24-04-2021
Bisleri has launched a new 360-degree campaign ‘SamajhdaarBisleriPeteHain’ to reinforce consumer trust and raise awareness about the difference between original Bisleri and counterfeit alternatives available in the market.
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16-04-2021
Bisleri, the mineral water brand, has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
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14-04-2021
Although India has worked relentlessly towards developing innovative testing solutions for COVID-19 throughout last year, the timely detection of a number of other infectious diseases has been sidelined.
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20-03-2021
Bisleri, the leading water bottle brand, firmly believes in responsible business practices. Owing to its contribution to water stress and plastic waste in the environment, it has endeavoured to not only optimise its operations but to do its best to conduct its business in a sustainable manner.
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19-03-2021
On the occasion of Global Recycling Day, Bottles for Change, an initiative by Bisleri International Pvt. Ltd., takes an oath towards a clean and healthy environment by creating awareness about the importance of recycling plastic in our lives.
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18-03-2021
Global Recycling Day, which is the brainchild of the Bureau of International Recycling (BIR), unites people across the world, highlighting the need to conserve our six primary resources (water, air, coal, oil, natural gas and minerals) and celebrating the power the “Seventh Resource” – the goods we recycle every day.
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18-03-2021
“‘Bottles for Change’, an initiative by Bisleri International Pvt. Ltd., focuses on creating awareness amongst all citizens about recycling of plastic and best practices towards a cleaner environment.
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15-03-2021
Serving the nation for the last 51 years, Bisleri, one of India’s most trusted brands have become a generic name in the mineral water segment. Not many are aware that Bisleri has Italian origins.
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09-03-2021
Mrs Sudha Sharma (name changed) was married for 15 years but was unable to conceive. She had severe pain in abdomen and also backache. And she was very troubled as was not able to conceive. Her life revolved around this one factor for a while and gave her mental problems and restlessness.
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01-03-2021
The North Delhi Municipal Corporation (NMC) and Bisleri have come together to educate citizens about the importance of plastic recycling and segregation of plastic at source under ‘Swachha Sarvekshan Abhiyan’.
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27-02-2021
Bisleri announced that North Delhi Municipal Corporation have given the consent and is supportive of CSR initiative ‘Bottles for Change’. This initiative has recycled more than 6500 tonnes of plastic and upto 17,423 kgs of clean plastic in Delhi (East and South), Noida and Ghaziabad areas in last 3 months under this programme.
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24-02-2021
The rapid spread of the coronavirus at the beginning of 2020 upended our lives in more ways than one. The microscopic villain, COVID-19, has infected 11,23,05,539 and claimed 24,86,641 lives across the world.
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23-01-2021
ANJANA GHOSH, Director, Marketing & Business Development, Bisleri International Pvt Ltd., talks of the huge responsibility of driving a brand that is synonymous with the category, seeing the e-commerce business jump 50% month-on-month during lockdown
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19-12-2019
According to a September 2017 report by the Central Pollution Control Board (CPCB), which collated data from 60 major cities in India, the country generates around 25,940 tonnes of plastic waste a day.
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