BISLERI PARTNERS WITH BHOLA SHANKAR FOR LIMITED-EDITION PACKS

National, August 10, 2023: Bisleri, the leading packaged drinking water, announced its partnership with the much-anticipated action film 'Bhola Shankar.' As a part of the association, Bisleri is introducing limited-edition bottles displaying the enigmatic superstar Chiranjeevi featured on Bisleri's three SKUs - 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available in Andhra Pradesh and Telangana markets. 

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, "The continuous efforts in implementing integrated marketing campaigns with mega-blockbusters have helped increase our brand affinity in South India markets. We are delighted to share our next partnership with Bhola Shankar and launch limited-edition bottles featuring superstar Chiranjeevi."

Mr. Anil Sunkara, Producer, AK Entertainment, commented, "We are thrilled to partner with Bisleri and launch the Bhola Shankar limited-edition bottles. The association is a perfect amalgamation of creating excitement among consumers and enhancing the movie-going experience, thereby creating excitement for the association."

The Bhola Shankar limited-edition exclusive packs pay tribute to the magnanimity of the Telugu film industry while celebrating the everlasting charm and appeal of Chiranjeevi. These limited-edition bottles were flagged off by ace director Meher Ramesh. The packs will be promoted across 23,000 outlets, dressed up with Bhola Shankar banners and posters, along with moving billboards in the form of Bisleri trucks which will traverse through the states of Andhra Pradesh and Telangana. Besides, the association will be promoted on digital and social media platforms. The limited-edition bottles will be available across all general and modern trade outlets in Andhra Pradesh and Telangana markets as well as online through the Bisleri @Doorstep App.